By Tony Atherton
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Use the things you say and do to disassociate yourself from any negative images attached to your division, your group, even your profession (while retaining personal friendships and loyalties) and associate yourself with positive images by demonstrating your individuality and originality. The best positive brand you can have is success, which brings us back to the general advice to: Imitate the Best. Conclusion Promotion is about increasing peoples' awareness of you so that they are more likely to `choose' you.
See equivalent government positions; their salary bands are published. Monitor job advertisements – those as close to your own as you can find. Try the internet for job advertisements and surveys. Check perks: pension (contributory or noncontributory), accident insurance, medical insurance, car or allowance, petrol allowance, financial loans, bonuses, profit sharing, share or stock scheme, leisure facilities, subsidized lunches, and so on. Ask about the cost of each perk as they are all part of the gross pay.
They can be complete replacements, such as cars replacing horses or electronic calculators replacing slide rules, or they can be substitute distribution channels such as supermarkets selling petrol and filling stations selling groceries, and both replacing the milkman. Is there a potential substitute for your career? We have all heard of people who have had to retrain to do other jobs, so it does happen. There are fewer bank clerks today because cash machines and supermarket check-outs have substituted for them.
30 Minutes to Market Yourself (30 Minutes) by Tony Atherton